The Problems with Publish or Perish
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Post No.: 0800   Furrywisepuppy says:   According to good practice – a scientific study should, beforehand, declare its hypothesis, research design, instruments and materials, procedures and protocols, data management strategy, coding, and statistical analysis plan. All captured data and … Read More

The Formula for the Perfect Recipe!
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Post No.: 0776   Furrywisepuppy says:   Too many laypeople conflate ‘the use of high-tech equipment’ with ‘doing science’ i.e. that someone is being scientific merely because they’re using a fancy scanner or some gadget with flashing lights.   The … Read More

Anyone Can Broadcast Their Views Nowadays, for Better or Worse
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Post No.: 0749   Furrywisepuppy says:   Although non-private social media channels are open to anyone who wishes to follow them (apart from due to selected government censorships or state-wide firewalls in certain countries), it doesn’t mean people online are … Read More

Regression to the Mean, as in the Average
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Post No.: 0742   Furrywisepuppy says:   ‘Regression to the mean’ isn’t about how your significant other’s behaviour reverts back to cruelty once your birthday is over. It’s about how, if you’ve just had an extreme result, the next result … Read More

The Revisionism of Events to Suit One’s Side
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Post No.: 0737   Furrywisepuppy says:   Illegitimate historical revisionism (or negationism) and denying acts of atrocity that one’s side had committed is a function of cognitive dissonance, whereby most people believe that they and their own side/ingroup (e.g. forebears) … Read More

But You Would Say That Though!
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Post No.: 0721   Furrywisepuppy says:   Magazines and journals are typically partisan towards their particular industries. Don’t ever show that the industry you fundamentally depend on is stagnating or cannot justify its own existence – keep hyping up products, … Read More

The Survivorship Bias and Those We Don’t Hear From
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Post No.: 0707   Furrywisepuppy says:   The ‘survivorship bias’ or ‘survival bias’ is a type of selection bias. It’s the error of focusing on the people/things that made it past some selection process while ignoring those who/that didn’t; usually … Read More

A Review on Whether We Can Trust Customer Reviews
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Post No.: 0697   Furrywisepuppy says:   Honest reviewers behave altruistically because they voluntarily spend a little of their own furry time to pass benefits onto others because they inform others and keep retailers and manufacturers themselves honest – which … Read More

The Paparazzi Through a Lens
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Post No.: 0684   Fluffystealthkitten says:   The paparazzi are independent photographers who take pictures of well-known people, usually while the latter go about their normal life routines. The paparazzi then try to sell these photographs to media outlets – … Read More

You’re Just Stating the Bleeding Obvious!
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Post No.: 0643   Fluffystealthkitten says:   It’s been said that some scientific studies lead to conclusions that ‘state the bleeding obvious’. But in many cases they should still be carried out in case they do reveal novel conclusions. One … Read More

So Deep in the Longest River in Africa You’re in Denial!
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Post No.: 0636   Furrywisepuppy says:   There are a multitude of cognitive reasons for the denial, or dismissal, of empirical evidence.   One is that intentional, directly immoral, instantaneous or imminent threats are perceived to be greater – so … Read More

False Flags and Targeted Dark Adverts
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Post No.: 0616   Furrywisepuppy says:   On social media, we’ve got to be highly cautious of coming across ‘false flags’ – where a person pretends to belong to or support one side of an issue in order to give … Read More

The Spread of Viral Content OMG WTF!
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Post No.: 0583   Fluffystealthkitten says:   Loads of videos that go viral are fake or have been somehow manipulated. So much that goes viral that appears spontaneous is staged with actors rather than naturally occurring. Even many videos relating … Read More

Why Doesn’t Everyone Just Tell the Truth?
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Post No.: 0564   Fluffystealthkitten says:   Why is there so much bull**** and lying in this world?.. It’s because it simply evidently works to fool enough voters, prospective customers, potential mates and others.   Whether through visual appearances, posturing … Read More

Question Even the Numbers
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Post No.: 0559   Furrywisepuppy says:   We usually think that qualitative information is always subjective or vague (e.g. ‘the dog smells like a rower’s armpit’) whilst quantitative information, involving numbers, is always objective or definite (e.g. ‘the dog measures … Read More

Public Relations (PR) and Publicity
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Post No.: 0538   Furrywisepuppy says:   ‘Public relations’ (PR) is said to be controlled internally by a company or its agents, whilst ‘publicity’ is said to be not directly controlled by the party that a news story concerns. The … Read More

Want to Make a Name for Yourself? Say Something Original
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Post No.: 0530   Furrywisepuppy says:   Any ‘health guru’ who wants to make a name for him/herself must ideally come up with some kind of proprietary USP or original piece of insight. So while passing genuinely healthy nutritional advice … Read More

Novel and Contradictory Findings
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Post No.: 0505   Fluffystealthkitten says:   Most real science is incremental i.e. genuine revolutions and paradigm shifts are incredibly rare – science can therefore seem boring to some. Meanwhile, the media and us, their audience, crave to discover and … Read More

The Tendency to Cherry-Pick Evidence to Confirm our Biases
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Post No.: 0491   Furrywisepuppy says:   It would be impossible to sift through all of the academic papers out there in the world ever so we must seek some fluffy shortcuts, such as relying on the verdicts of journalistic … Read More

Ecological, External and Internal Validity
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Post No.: 0479   Furrywisepuppy says:   In science, ‘ecological validity’ is the degree to which the settings, materials, procedures, timescales, etc. of an experiment approximate the real world it’s trying to emulate. So when people criticise a laboratory-based experiment … Read More

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