The Effects of Brands on Consumers
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Post No.: 0384   Furrywisepuppy says:   Brands set up expectations in our minds as consumers, plus we remember past experiences with those brands, which shape how we feel with subsequent experiences with those brands. Brands imbue values and affect … Read More

Conformity and Obeying Authority Figures
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Post No.: 0378   Furrywisepuppy says:   Conformity to social norms as a result of social pressures, or feeling embarrassed if one is not following one’s group, is largely important because humans are social animals and need to socially coexist. … Read More

The Excuses We Make to Rationalise Cheating!
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Post No.: 0365   Furrywisepuppy says:   It’s not merely the case of ‘a few bad apples’ – most people cheat, but just a little bit each time. The size of the potential prize to be gained (e.g. the glory … Read More

Our Overly Neat and Coherent Success Stories
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Post No.: 0344   Furrywisepuppy says:   We perceive reality as we see and remember it. The narrative we tell regarding the/our past is just a story – and an overly neat and coherent story at that. For example, ‘I’ve … Read More

Pluralistic Ignorance and False Consensus
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Post No.: 0338   Furrywisepuppy says:   Pluralistic ignorance was very briefly mentioned back in Post No.: 0237 as one of the reasons why the ‘bystander effect’ sometimes occurs when people are in crowd situations.   ‘Pluralistic ignorance’ can be … Read More

Reactance and Reverse Psychology
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Post No.: 0328   Furrywisepuppy says:   Some people, in the face of authority and restrictions to their freedoms, automatically feel compelled to resist that authority, regardless of whether these restrictions are for their own benefit or not. Adolescents are … Read More

Consciousness is Just the Tip of the Iceberg
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Post No.: 0321   Furrywisepuppy says:   Consciousness is just the tiny tip of the iceberg. Most of the time, we’re completely unaware of the unconscious decisions made on our conscious self’s behalf. Examples include picking up the diluted pupils … Read More

The Theory Behind Conspiracy Theories
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Post No.: 0312   Fluffystealthkitten says:   Conspiracy theories always involve the rejection of an official account – it’s the presumption of some nefarious intent or a cover-up behind official positions.   Conspiracy theories tend to be linked to one’s … Read More

The Feeling of Fluency or Cognitive Ease
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Post No.: 0303   Furrywisepuppy says:   ‘Fluency’ or ‘cognitive ease’ is the ease with which something is cognitively processed, and results in heuristics such as ‘simple means true’ or ‘easy means best’. People prefer, and prefer to trust, things … Read More

The Difficulties of Detecting Deception
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Post No.: 0294   Furrywisepuppy says:   We tend to overestimate our ability to accurately read other people’s emotions from their facial expressions. And because we don’t always receive feedback on whether we’re incorrect in our readings, we usually assume … Read More

With the Benefit of Hindsight
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Post No.: 0282   Furrywisepuppy says:   The ‘hindsight bias’ or ‘I-knew-it-all-along effect’ is the tendency to see past events as being more predictable than they actually were at the time. It’s when something seems obvious… but only after we’re … Read More

Attribute Substitution and Answering What Wasn’t Really Asked
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Post No.: 0277   Furrywisepuppy says:   In such a complex world, it’s remarkable that we rarely ever feel stumped, for we have intuitive feelings and opinions about almost everything that comes our way! We like/dislike people long before knowing … Read More

Basking in Reflected Glory
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Post No.: 0249   Furrywisepuppy says:   ‘Basking in reflected glory’ (or BIRGing) is when people associate themselves with the successes of others, such that a successful person’s (or team’s) achievements and high status becomes one’s own sense of achievement … Read More

Change is Hard so Let’s Make it Easier
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Post No.: 0243   Furrywisepuppy says:   Change is difficult because of our inherent ‘immunity’ to change – we find change threatening, even when we know it’d be for our own overall benefit. It’s as if we have an immune … Read More

The Bystander Effect in Crowd Situations
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Post No.: 0237   Furrywisepuppy says:   The ‘bystander effect’ is when people are less likely to react to an emergency or offer help to a victim when people are as part of a crowd – because of a diffusion … Read More

The Halo Effect and Horn Effect
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Post No.: 0232   Fluffystealthkitten says:   The ‘halo effect’ occurs when Spartans, while playing multiplayer, tend to have an irrepressible urge to repeatedly jump up and down in an attempt to dodge getting headshot; which is a technique one … Read More

Our Internal Model of the Outside World
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Post No.: 0227   Furrywisepuppy says:   The perception of reality can legitimately differ from individual to individual, and even from moment to moment. A clear example is our own perception of how fast time seems to pass (that has … Read More

Our Limited Attention and Mental Resources
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Post No.: 0220   Furrywisepuppy says:   We all have limited attentional resources – so we can do several things at once but only if they’re all very undemanding and simple intuitive tasks or tasks we’re specifically skilled at doing. … Read More

The Placebo and Nocebo Effects
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Post No.: 0213   Furrywisepuppy says:   A ‘placebo’ is something, whether a compound, procedure or other thing, that brings about a beneficial psychological (and therefore possibly physiological) effect for a patient, that cannot be attributed to the therapeutic worth … Read More

A Primer on the Effects of Priming
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Post No.: 0194   Furrywisepuppy says:   ‘Priming’ has been mentioned before within several previous posts already, so we’ll explore a bit more about this psychological technique or effect…   Priming involves exposing people to a prior stimulus, such as … Read More

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